PRIVACY POLICY
Last updated: 15 September 2026
Max Baker Media respects your privacy and is committed to protecting your personal information.
This Privacy Policy explains how personal information is collected, used, stored and shared when you visit this website, contact Max Baker Media, make an enquiry, become a client, work on a project with us, or otherwise interact with the business.
For the purposes of UK data protection law, Max Baker Media, is the data controller responsible for the personal information described in this policy.
For privacy-related questions or requests, contact:
Email: maxbakermedia@gmail.com
INFORMATION WE COLLECT
We may collect personal information that you provide directly to us, including your name, email address, telephone number, company or organisation, job title, project requirements, enquiry details and any other information you choose to provide.
Where you become a client, supplier, collaborator or project participant, we may also process information necessary to manage the working relationship, including correspondence, contracts, project documentation, invoices, payment information, delivery details and other administrative records.
We may receive limited technical information when you use the website, such as information relating to your browser, device, approximate location, referring website and pages viewed. The amount of information collected depends on the website services and third-party features being used.
We may also receive business contact information from publicly available professional sources, referrals, organisations we work with or other legitimate business sources.
HOW WE USE YOUR INFORMATION
We may use personal information to:
• respond to enquiries and discuss potential projects;
• provide quotations and proposals;
• enter into and perform contracts;
• deliver photography, filmmaking and related creative services;
• communicate with clients, collaborators and suppliers;
• manage projects and deliverables;
• issue invoices and maintain accounting records;
• maintain appropriate business records;
• protect the website and business;
• establish, exercise or defend legal rights;
• comply with legal, regulatory and tax obligations; and
• carry out appropriate business development and marketing activity where permitted by law.
We do not sell your personal information.
LAWFUL BASES FOR PROCESSING
Depending on the circumstances, we may rely on the following lawful bases:
Contract and pre-contractual steps — where processing is necessary to respond to your request, prepare a quotation, negotiate a project or perform a contract.
Legitimate interests — where processing is reasonably necessary to operate and develop Max Baker Media, maintain professional relationships, respond to business enquiries, protect the business, maintain records or carry out proportionate business-to-business marketing, provided those interests are not overridden by your rights.
Legal obligation — where information must be processed or retained to comply with tax, accounting, regulatory or other legal requirements.
Consent — where we specifically ask you to agree to a particular use of your information. Where we rely on consent, it may be withdrawn at any time.
CONTACT FORMS, EMAILS AND ENQUIRIES
If you contact Max Baker Media through the website, by email, telephone, social media or another communication channel, the information you provide will be used to respond to you and manage the resulting enquiry or business relationship.
You are not required to provide personal information simply to browse the website, although certain information may be necessary if you want us to respond to an enquiry, prepare a quotation or provide services.
PHOTOGRAPHY, FILM AND PROJECT CONTENT
Max Baker Media creates and processes photography, video and other creative material as part of client projects.
Where people are identifiable in photography or video, that material may constitute personal data.
The basis on which such material is created, stored, shared and published will depend on the relevant project, contractual arrangements, permissions, releases and applicable law.
Where Max Baker Media acts on behalf of a client, the client may also be responsible for determining how personal information and imagery are used.
Portfolio material may be displayed on this website, social media or other promotional channels where Max Baker Media has an appropriate legal basis, contractual right or permission to do so.
CHILDREN AND YOUNG PEOPLE
Max Baker Media may create photography or film featuring children and young people as part of client projects, including work for schools, outdoor education centres, activity providers and similar organisations.
Images and video of identifiable children may constitute personal data and will be handled lawfully and responsibly.
Where material involving children or young people is used publicly, including on this website or in portfolio or promotional material, Max Baker Media will rely on appropriate permissions, contractual rights and lawful bases.
Depending on the circumstances, this may include permission or consent obtained from a parent or guardian, a school or commissioning organisation, and where appropriate the young person themselves.
Max Baker Media does not knowingly publish imagery of a child where we have been informed that publication would create a safeguarding, privacy or legal concern.
Where consent is the lawful basis relied upon and valid consent is withdrawn, reasonable steps will be taken to cease future use of the relevant material where required.
Where a commissioning organisation has obtained permissions on behalf of participants, Max Baker Media relies on the organisation to ensure that those permissions accurately cover the intended uses of the content.
Where portfolio or promotional use by Max Baker Media is intended, this should be covered expressly by the relevant agreement or permission.
WEBSITE ANALYTICS
This website is built using Framer.
Framer provides privacy-focused website analytics which may be used to understand general website activity, including page views, traffic sources, device categories and website performance.
We may use aggregated information to understand how the website is being used and to improve its content and performance.
If additional analytics, advertising or tracking services are introduced in future, this Privacy Policy and any relevant cookie controls will be updated where necessary.
COOKIES AND SIMILAR TECHNOLOGIES
The website may use technologies that are necessary for its operation.
Third-party services embedded on the website may use cookies, local storage or similar technologies.
In particular, project pages may contain embedded video hosted by services such as YouTube or Vimeo.
When third-party content is loaded or played, those providers may receive technical information about your browser, device, IP address and interaction with their service and may place their own cookies or similar technologies.
Where legally required, non-essential technologies will be subject to an appropriate consent mechanism before they are activated.
THIRD-PARTY SERVICES
To operate the website and business, personal information may be processed by trusted third-party providers where reasonably necessary.
These may include:
• Framer;
• YouTube;
• Vimeo;
• email and cloud-storage providers;
• accounting and bookkeeping services;
• professional advisers;
• banking and payment providers; and
• suppliers and contractors involved in project delivery.
These organisations may act as processors or independent controllers depending on the circumstances and may operate under their own privacy policies.
Information may also be disclosed where required by law, regulation, court order or another lawful authority, or where reasonably necessary to protect legal rights.
EXTERNAL LINKS AND SOCIAL MEDIA
The website may contain links to third-party websites and social-media platforms, including Instagram and LinkedIn.
If you follow one of these links, the relevant third party may process information about you under its own privacy practices.
Max Baker Media does not control the privacy practices of external websites.
INTERNATIONAL DATA TRANSFERS
Some service providers used by Max Baker Media may process personal information outside the United Kingdom.
Where a restricted international transfer of personal information takes place, appropriate safeguards will be used where required by law.
HOW LONG WE KEEP INFORMATION
Personal information is retained only for as long as reasonably necessary for the purpose for which it was collected and to meet legal, accounting, contractual and regulatory requirements.
Enquiries that do not result in a project may generally be retained for up to approximately two years after the last meaningful contact unless there is a legitimate reason to retain them for longer.
Client and project correspondence may generally be retained for up to six years following completion of a project where reasonably necessary for contractual, insurance, record-keeping or legal purposes.
Financial, invoicing and tax records will be retained for the legally required period.
Marketing information may be retained until you opt out, withdraw consent where applicable, or the information is no longer reasonably required.
A minimal suppression record may be retained where necessary to ensure that an opt-out continues to be respected.
SECURITY
We take reasonable technical and organisational measures to protect personal information against accidental loss, misuse, unauthorised access, alteration or disclosure.
However, no internet transmission or electronic storage system can be guaranteed to be completely secure.
YOUR DATA-PROTECTION RIGHTS
Depending on the circumstances and the lawful basis being relied upon, you may have rights to:
• access your personal information;
• correct inaccurate information;
• request deletion;
• restrict certain processing;
• object to certain processing;
• request data portability where applicable; and
• withdraw consent where processing is based on consent.
You also have the right to object to the use of your personal information for direct marketing.
To exercise any of these rights, contact:
maxbakermedia@gmail.com
We may need to verify your identity before responding to certain requests.
AUTOMATED DECISION-MAKING
Max Baker Media does not currently use personal information to make solely automated decisions that produce legal or similarly significant effects.
CHANGES TO THIS PRIVACY POLICY
This Privacy Policy may be updated from time to time to reflect changes to the website, services, third-party providers or applicable law.
The latest version will be published on this page with the updated date shown at the top.
COMPLAINTS
If you have concerns about how your personal information has been handled, please contact us first at:
maxbakermedia@gmail.com
You also have the right to complain to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection.
