PRIVACY POLICY

This Privacy Policy illustrates how your data is collected, handled and shared when you visit this website www.maxbakermedia.co.uk.

WHO WE ARE

Data Controller:
Max Baker Media
Website: https://www.maxbakermedia.co.uk
Email: maxbakermedia@gmail.com

PERSONAL INFORMATION WE COLLECT

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”

CONTACT FORM DATA COLLECTION

When you submit and enquiry through our website contact form, we collect, your name, email address which is voluntarily supplied by you for us to respond to your enquiry.

ANALYTICS DATA

We use analytics tools to understand how users interact with our website. We use google analytics to collect anonymised and aggregated information about website usage, including:

  • Pages visited

  • Time spent on pages

  • Device and browser type

  • Approximate location (country or city)

Google analytics device information data is collected only after you’ve agreed to our cookies banner upon website entry.

We also use Squarespace built-in analytics tools to help us understand and improve website performance by monitoring basic website activity such as:

  • Page views

  • Traffic sources

  • Visitor behaviour at an aggregate level

Squarespace Analytics does not identify individual users and is used solely to help us understand and improve website performance. This device information does not directly identify you.

COOKIES

Our website uses cookies, including third‑party cookies, to ensure the site functions correctly and to analyse website usage.

We use a cookie banner provided by Squarespace which allows visitors to:

  • Accept or reject non‑essential cookies

  • Manage cookie preferences at any time

Cookies used on this website may include:

  • Essential cookies (required for core site functionality)

  • Analytics cookies (Google Analytics)

  • Third‑party cookies

You can also control cookies through your browser settings.

HOW DO WE USE YOUR PERSONAL INFORMATION

We use your personal data to:

  • Respond to enquiries submitted via our contact form

  • Communicate with you about your request or potential services

  • Improve the performance and usability of our website

  • Meet legal or regulatory obligations where required

LAWFUL BASIS FOR PROCESSING

Under UK GDPR, we rely on the following lawful bases:

  • Legitimate interests – to respond to enquiries and conduct normal business communications

  • Consent – for the use of non‑essential cookies and Google Analytics

You may withdraw your consent for cookies at any time via the cookie settings on our website.

DATA RETENTION

Contact form submissions are retained to respond to enquiries and we will retain this information for as long as necessary. Google Analytics data is retained in accordance with Google’s data retention settings.

YOUR DATA PROTECTION RIGHTS

Under UK GDPR, you have the right to:

  • Access your personal data

  • Request correction of inaccurate or incomplete data

  • Request erasure of your data

  • Restrict or object to processing

  • Request data portability

  • Withdraw consent at any time (where processing is based on consent)

  • Lodge a complaint with the Information Commissioner’s Office (ICO)

ICO website: https://www.ico.org.uk

To exercise any of your rights, please contact us at maxbakermedia@gmail.com

INTERNATIONAL DATA TRANSFERS

Some third‑party services (including Google and Squarespace) may process data outside the UK or European Economic Area.

Where this occurs, appropriate safeguards are in place, such as Standard Contractual Clauses, to ensure your personal data is adequately protected.

CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date.

CONTACT US

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at maxbakermedia@gmail.com or by mail using the about us page of our website.