LOST YAK

The Sound of a Service

Overview

Creative direction, production and post production for Lost Yak Mobile Cycle Repairs. I worked with Lost Yak to produce a film that captured the rhythm of the service from start to finish, following the journey of a bike through collection, repair and return. The project aimed to focus on the process, attention to detail and the personal approach behind the business.

Photography assets were captured alongside the film for use across website and social channels, reinforcing both the servicing process but also Lost Yak’s connection to the downhill mountain bike community.

FRAME GALLERY

PHOTOGRAPHY

Lost Yak Mobile Cycle Repairs branded service van parked outdoors, showcasing the mobile bicycle servicing business.
Close-up up a bleeding the brakes during a detailed mountain bike maintenance and servicing process.
Blue-gloved hands removing bicycle brake calipers during the Lost Yak mobile cycle repair process.
Close-up of a bicycle derailleur and being worked on during a professional bike servicing session.
Mechanic wearing blue protective gloves carefully greasing a small bicycle component during a professional cycle service.
Lost Yak cycle mechanic unloading from a branded mobile repair van on a quiet rural track, demonstrating the convenience of mobile bicycle servicing.
Abstract close-up of bicycle chain shifting gears captured in warm natural light during the Lost Yak branded film.
Close-up of a mechanic working on a bicycle's rear cassette and drivetrain during a mobile bike servicing session.
Close-up of a mechanic wearing blue protective gloves inspecting and working on a mountain bike tyre during a bicycle maintenance session.
Lost Yak Mobile Cycle Repairs branded service van parked outdoors, showcasing the mobile bicycle servicing business.
Close-up of a bicycle derailleur and being worked on during a professional bike servicing session.
Abstract close-up of bicycle chain shifting gears captured in warm natural light during the Lost Yak branded film.
Close-up up a bleeding the brakes during a detailed mountain bike maintenance and servicing process.
Mechanic wearing blue protective gloves carefully greasing a small bicycle component during a professional cycle service.
Close-up of a mechanic working on a bicycle's rear cassette and drivetrain during a mobile bike servicing session.
Blue-gloved hands removing bicycle brake calipers during the Lost Yak mobile cycle repair process.
Lost Yak cycle mechanic unloading from a branded mobile repair van on a quiet rural track, demonstrating the convenience of mobile bicycle servicing.
Close-up of a mechanic wearing blue protective gloves inspecting and working on a mountain bike tyre during a bicycle maintenance session.
Atmospheric macro photograph of a bicycle chain with shallow depth of field, highlighting the mechanical details of mountain bike maintenance.
Mountain biker navigating a technical forest trail with sunlight filtering through the surrounding trees.
Mountain biker navigating a narrow, technical woodland trail surrounded by lush ferns and trees, captured during the Lost Yak cycling photography project.
Rear view of a person wearing a Lost Yak branded cycling jersey amongst sunlit woodland, showcasing the brand's outdoor identity and apparel.
Selection of professional bicycle maintenance tools and small components arranged on a Lost Yak branded workshop mat.
Close-up photograph of a metal mountain bike flat pedal against a dark background, highlighting its mechanical design.
Close-up of an analogue bicycle tyre pressure gauge used during the maintenance and servicing of a mountain bike.
Mountain biker riding along a narrow woodland trail surrounded by dense green vegetation during an outdoor cycling session.
Moody close-up of a mountain bike chain getting lubed, photographed with dramatic lighting during the Lost Yak cycling project.
Low-angle portrait of a person wearing Lost Yak branded clothing amongst tall trees, captured in warm natural light during an outdoor lifestyle photography shoot.
Atmospheric macro photograph of a bicycle chain with shallow depth of field, highlighting the mechanical details of mountain bike maintenance.
Selection of professional bicycle maintenance tools and small components arranged on a Lost Yak branded workshop mat.
Mountain biker riding along a narrow woodland trail surrounded by dense green vegetation during an outdoor cycling session.
Mountain biker navigating a technical forest trail with sunlight filtering through the surrounding trees.
Close-up photograph of a metal mountain bike flat pedal against a dark background, highlighting its mechanical design.
Moody close-up of a mountain bike chain getting lubed, photographed with dramatic lighting during the Lost Yak cycling project.
Mountain biker navigating a narrow, technical woodland trail surrounded by lush ferns and trees, captured during the Lost Yak cycling photography project.
Close-up of an analogue bicycle tyre pressure gauge used during the maintenance and servicing of a mountain bike.
Low-angle portrait of a person wearing Lost Yak branded clothing amongst tall trees, captured in warm natural light during an outdoor lifestyle photography shoot.
Rear view of a person wearing a Lost Yak branded cycling jersey amongst sunlit woodland, showcasing the brand's outdoor identity and apparel.

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